About half a year ago, I began working with Lara. Even our coming together felt like a fortunate twist of fate. Lara certainly didn’t have an easy job with me—I brought a lot of old baggage that needed to be updated and aligned with the present. And of course, I came with a bold vision for the future that I wanted to start weaving into the picture as well.

On top of that, I carried a deep-seated, quiet prejudice: Marketing is dirty.

Lara has been my personal game-changer. With focus and clarity, she created a solid foundation and a marketing strategy that felt so perfectly aligned with me that I could hardly wait to put it into action. Now, I love marketing because Lara offered me a way to approach it that feels completely authentic and like home.

If my message is the content and I am the messenger, then Lara’s work provides the necessary visibility—it creates the space to make what truly matters heard in the world.